The Joy of Painting Foundation
I’ve always been one to seek opportunities to help others and make a difference where I can, while my family collectively often donates to charities in hopes of seeing some real change in our world. Because of this, when seeing this prompt I knew I had to pick it up and make something with it. I recently watched a YouTube video by a guy that goes by the name Ten Hundred that showed the process of him and some subscribers painting a huge mural on the side of a school using only leather paint, typically used on shoes and handbags. He did this so that he could land a sponsorship from a company that makes leather paint, requesting that the company sponsors the mural painting event rather than his channel. The company loved the idea, sent a lot of paint, and also sent a ton of pairs of shoes to set up a workshop for the underprivileged kids at said school to paint their own shoes. This was extremely heartwarming and something that I won’t forget. The video is embedded below. If you have the time to watch it (about 12 minutes or so), I highly recommend doing so.
Because this has been on my mind, as well as the fact that we’re actively covering design and art, I figured I would create an imaginary charity that helps bring art to underprivileged kids. In Ten Hundred’s video, he mentions that a lot of schools that lack funding have to cut art programs entirely. Though this charity is made up, I’m sure something like this could make a great impact on a lot of young people. Incorporating Bob Ross into the idea also just made total sense, so I decided to call the organization “The Joy of Painting Foundation.” It has a good ring to it, a good message, and reflects an artist that was so inspiring to countless everyday folks.
I had some fun making this, choosing a design that shows a lot of little, intricate details that bring it all together. The silhouette of Bob’s face in the middle works extremely well, in my opinion, as anyone who knows of Bob Ross would know that it’s supposed to represent him. I also felt that these colors worked together, representing a warm pallet for the piece. In terms of the number at the bottom, I translated the letters in “Yay Bob Ross” over to numbers by looking at my the keypad on my phone app. It’s a little Easter egg that adds a bit of playfulness to the ad if you notice it.
I like the contrast between the sense of minimalism in the abstract Bob image and the attention to detail in the phone number. I could really see this functioning as a business card or flyer.